The job market for executive and administrative assistants is more competitive than ever. With so many qualified professionals applying for the same roles, you need more than just a polished CV, you need to stand out. The good news? Standing out doesn’t mean being flashy; it means showing employers the unique value you bring.

Here are five proven strategies to help you shine in your job search and land the role you deserve.

Why it matters: Employers can spot a generic application instantly. A tailored CV shows you’ve taken the time to align your skills and experience with their role.

How to do it:

• Mirror keywords from the job description (this also helps beat ATS systems).

• Highlight achievements that directly relate to the role.

• Keep your cover letter focused on why you’re the right fit for that specific company.

Example: Instead of a generic line like:
“Handled diary management and admin tasks.”

Try: “Managed complex international diaries for three directors, coordinating travel and ensuring seamless scheduling for client meetings.”

💡 Pro Tip: Keep a “master CV” with everything you’ve ever done. Then create a tailored version for each job by pulling out the most relevant experience.

Craft a Tailored CV and Cover Letter

Build a Professional Online Presence

Why it matters: Many employers will check your LinkedIn profile before inviting you to interview. A polished online presence reinforces your professionalism.

How to do it:

• Update your LinkedIn headline to clearly state your role (e.g., “Executive Assistant | Skilled in Diary Management & Board Support”).

• Add a professional profile photo.

• Post or share articles occasionally to show you’re engaged in your profession.

Example LinkedIn Summary:
“Experienced Administrative Assistant with 5+ years supporting senior leaders. Skilled in scheduling, travel coordination, and client communication. Passionate about organisation and creating smooth workflows that help executives succeed.”

💡 Pro Tip: Ask past managers or colleagues for LinkedIn recommendations — they act like mini-references employers can see right away.

Showcase Your Achievements, Not Just Duties

Why it matters: Employers don’t just want to know what you were responsible for — they want to know what you actually achieved.

How to do it:

• Use bullet points that highlight outcomes.

• Add numbers wherever possible (time saved, money saved, projects completed).

Example:
Instead of: “Organised office supplies.”
Say: “Introduced a new office supply system that reduced costs by 15% annually.”

💡 Pro Tip: Think of every responsibility you’ve had and ask yourself: “What was the result of me doing this well?”That’s the achievement you should write down.

Invest in Continuous Learning

Why it matters: Assistants who stay current with skills and tools are more attractive to employers. Showing you’re committed to professional growth sets you apart.

How to do it:

• Take short courses on tools like Excel, project management, or communication.

• Add certifications to your CV and LinkedIn profile.

• Mention recent learning in interviews to show enthusiasm for growth.

Example:
“Completed an advanced Excel course, now confident using pivot tables and formulas to support reporting.”

💡 Pro Tip: Many free or low-cost online courses (like LinkedIn Learning, Coursera, or Udemy) are available. Even one short course can help you stand out.

Show Confidence and Professionalism in Interviews

Why it matters: Employers aren’t just assessing your skills — they’re asking, “Would I trust this person to represent me and keep me organised?”

How to do it:

• Practice common assistant interview questions and prepare confident answers.

• Dress professionally (whether online or in person).

• Ask thoughtful questions about the role and company culture.

Example Question You Can Ask:
“How do you define success for an assistant in this role after six months?”

💡 Pro Tip: Confidence doesn’t mean having all the answers — it means preparing well and showing enthusiasm for the role.

Standing out as an assistant in today’s competitive job market comes down to preparation, professionalism, and personality. Tailor your CV, polish your online presence, focus on achievements, invest in learning, and walk into interviews with confidence.

Remember, employers aren’t just hiring skills — they’re hiring someone they can trust to be their right hand. Show them that’s you.

Take the Next Step

The Ultimate Job-Ready Toolkit for Assistants

If you’re serious about landing your next role, the Ultimate Job-Ready Toolkit will help you:

• Use proven CV and cover letter templates

• Learn interview strategies tailored for assistants

• Present yourself as the confident, capable professional employers are looking for